How To Setup Google Search Ads & Call Ads

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A Comprehensive Guide to Setting Up Google Search Ads and Google Call Ads

In today’s digital landscape, online advertising plays a crucial role in reaching potential customers. Two powerful tools offered by Google for businesses are Google Search Ads and Google Call Ads. By leveraging these advertising platforms, you can effectively promote your products or services and drive valuable traffic to your website. In this blog post, we’ll provide a step-by-step guide on how to set up Google Search Ads and Google Call Ads, helping you maximize your advertising efforts.

Setting Up Google Search Ads

1. Sign in to Google Ads:

   – Navigate to the Google Ads homepage and sign in using your Google account.

   – If you don’t have an account, create one by following the prompts.

2. Create a Campaign:

   – Click on the “+ Campaign” button to create a new campaign.

   – Select the “Search” campaign type to focus on text-based ads displayed on Google search results.

3. Define Campaign Settings:

   – Choose your campaign goal, such as driving website traffic or generating leads.

   – Set your campaign budget, bidding strategy, and targeting options.

4. Create Ad Groups:

   – Create ad groups within your campaign to organize your ads based on relevant keywords and themes.

   – Specify your keywords and set bids for each ad group.

5. Create Ads:

   – Write compelling ad copy that showcases your products or services.

   – Include relevant keywords in your ad headlines and descriptions to improve visibility.

6. Set up Conversion Tracking:

   – Implement Google Ads conversion tracking to measure the effectiveness of your ads and track valuable actions taken by users on your website.

Setting Up Google Call Ads

1. Sign in to Google Ads:

   – Access your Google Ads account using your credentials.

2. Create a Campaign:

   – Click on the “+ Campaign” button and select the “Search” campaign type.

   – Choose the “Phone calls” goal to focus on driving calls to your business.

3. Define Campaign Settings:

   – Set your campaign budget, bidding strategy, and targeting options.

   – Specify the geographic locations where you want your ads to appear.

4. Set up Call Extensions:

   – Enable call extensions to display your phone number directly in your ads.

   – Ensure that your phone number is properly configured to track call metrics.

5. Optimize Call Ads:

   – Craft compelling ad copy that encourages users to call your business.

   – Utilize ad extensions like callouts and structured snippets to provide additional information to potential customers.

6. Monitor and Adjust:

   – Regularly monitor the performance of your call ads and make necessary adjustments to improve their effectiveness.

   – Analyze call data and refine your targeting and bidding strategies accordingly.

Google Search Ads and Google Call Ads offer tremendous opportunities to reach and engage with your target audience effectively. By following the steps outlined in this guide, you can set up and optimize your campaigns to drive valuable website traffic and generate quality phone calls for your business. Remember to continuously monitor and refine your ads to achieve the best possible results. Good luck with your advertising endeavors!

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